February 2, 2012: In this television segment, Chronicle took an in depth tour of the MetalDetector.com facility in Southborough, Massachusetts. The Chronicle team discovered the core values that have made this second generation family business a success. They met the entire team which is led by brothers Michael and Daniel Bernzweig. They got a first hand look at some of the exciting metal detectors and treasures that make the hobby so much fun. From first time users to experienced treasure hunters, metal detecting provides something for everyone. Michael Bernzweig said “some of our customers have struck it rich, while others have simply discovered a pastime that provides relaxation, excitement and exercise.”
Chronicles staff says “It’s not the most scenic highway in New England. And if you zip along Route 9, you might think it’s all strip malls and fast food. But slow down and you’ll find a whole lot more: an international business success, musical treasures, and a couple of guys staking their future on finding lost money.”
While the focus of this segment was on their local metal detector store, the company ships world-wide from their warehouse at this location. Daniel Bernzweig said “We are happy that we can help new people get in to the hobby, both locally and from a distance, with the resources we make available through our MetalDetector.com Learning Library. Bernzweig went on to say “Our online learning library features metal detector and accessory buying guides, field tests and reviews, instruction manuals, product catalogs and treasure videos.”
In the segment, Michael and Daniel provided Chronicle with a sneak peak at some of the most unique and popular metal detectors that they offer. In the warehouse tour, all of the top metal detector brands were seen including Tesoro, Minelab, Garrett, Teknetics, DetectorPro, Fisher Labs, JW Fishers and Treasure Products. They revealed the new XP Deus metal detector from France, the world’s first completely wireless metal detector. Next they demonstrated the Bounty Hunter Legacy 1500 metal detector. At well under $150, this model is a great choice for those getting started on a budget. The Makro JeoHunter 3D Dual system is a top of the line model for those looking for deep treasure caches. Finally the Bounty Hunter Platinum was shown. This model is a top selling detector with advanced features for less than $400.
Chronicle discovered that the entire MetalDetector.com team is dedicated to delivering on the original ideals that founders Sondra and David Bernzweig established nearly thirty years ago. Even as the business has grown, the brothers understand that the key to their future success is tied to holding true to their parents’ original vision. Sondra and David treated every customer like family. They were passionate about helping their customers enjoy the hobby and select the best equipment for their needs. Building on this philosophy, Michael and Daniel have brought aboard the best people, products, technologies and procedures to allow their team to deliver on that promise, one customer at a time.
Chronicle is the nation’s longest running locally-produced nightly newsmagazine. This year, Chronicle marks 30 years on the air. The show first aired on January 25, 1982. This light hearted news program finds its’ home at WCVB TV Channel 5 in Boston, Massachusetts. Chronicle airs each weeknight at 7:30 p.m. The Main Streets and Back Roads series is Chronicle’s continuing look at life in New England. The first episode of Chronicle appeared on July 8, 1983. Three individuals make up the current on air team at Chronicle. Anthony Everett is the Emmy Award-winning anchor of Chronicle. Shayna Seymour is a popular reporter, producer and occasional anchor on the show. Seymour has been nominated for two Emmy Awards. Finally, reporter and producer Ted Reinstein rounds out the on air team for WCVB-TV Channel 5’s Chronicle.